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While reducing political posts could help to reduce angst, what qualifies as ‘political’ is difficult to define. Meta, the parent company of social media platforms like Facebook and Instagram, is considering ways to decrease the visibility of political content on its platforms. But what exactly does this mean? Essentially, Meta is exploring ways to reduce […]

New campaign analytics options for your Snap promotions. Snap Inc. has unveiled an exciting new partnership with Fospha aimed at enhancing campaign analytics for its users. This collaboration promises to deliver more comprehensive insights into the performance of advertising campaigns on Snapchat. By teaming up with Fospha, Snap aims to provide advertisers with deeper, more detailed

New insights into key trends in mobile gaming, and tips for marketers. TikTok has released a new report delving into the latest trends in mobile game marketing. This comprehensive analysis provides valuable insights into the strategies and approaches that are shaping the mobile gaming industry. With the rapid growth of mobile gaming, marketers are constantly

Apple will soon take a 30% cut of boosted posts on Facebook and IG. Meta is encouraging advertisers to buy boosted posts on desktop platforms in order to bypass the new fees imposed by Apple. This move comes as Apple’s new privacy measures have led to changes in how advertising is tracked and targeted on

This comes just as TikTok loses a large chunk of its music catalog. YouTube has introduced exciting new music remix options for Shorts, its short-form video feature. This enhancement allows creators to access a wider range of creative tools for adding music to their Shorts videos. With the new remix options, creators can easily customize

Meta hs been cautious about facilitating research since the Cambridge Analytica incident. Meta is continuing to expand its academic research programs, demonstrating its commitment to fostering collaboration and innovation in various fields. This initiative aims to facilitate partnerships between Meta and academic institutions, enabling researchers to explore cutting-edge topics and contribute to the advancement of knowledge

The new features will make it easier to create and manage Pin campaigns. Pinterest Adds New Collaboration Features to Business Manager: Pinterest has introduced exciting new collaboration features to its Business Manager platform, aimed at enhancing teamwork and productivity for businesses using the platform. With these new features, teams can now collaborate more effectively on

There are various risk vectors in the social media landscape as we head towards a turbulent political period. Social Media Misinformation Set to Be Major Risk in 2024 Political Campaigns: As the 2024 political campaigns ramp up, the specter of social media misinformation looms large, posing a significant risk to the integrity of electoral processes worldwide.

Introduction of Social Media: Social media refers to websites and apps that allow people to connect, share content, and communicate with each other online. Examples of popular social media platforms include Facebook, Twitter, Instagram, and TikTok. These platforms enable users to create profiles, post updates, share photos and videos, and interact with others through comments,

Looking for a great Social Media Content Calendar packed with Social Media Holidays for 2024? You’ve found it! From the popular and international holidays to the more crazy and unusual days of celebration, there are loads of 2024 social media holidays ready for you in this social media content calendar – complete with an infographic