Uncategorized

Meta’s Looking to Reduce the Reach of Political Content – But What Does That Actually Mean?

While reducing political posts could help to reduce angst, what qualifies as ‘political’ is difficult to define. Meta, the parent company of social media platforms like Facebook and Instagram, is considering ways to decrease the visibility of political content on its platforms. But what exactly does this mean? Essentially, Meta is exploring ways to reduce […]

Meta’s Looking to Reduce the Reach of Political Content – But What Does That Actually Mean? Read More »

Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics

New campaign analytics options for your Snap promotions. Snap Inc. has unveiled an exciting new partnership with Fospha aimed at enhancing campaign analytics for its users. This collaboration promises to deliver more comprehensive insights into the performance of advertising campaigns on Snapchat. By teaming up with Fospha, Snap aims to provide advertisers with deeper, more detailed

Snap Announces New Partnership with Fospha to Provide More In-Depth Campaign Analytics Read More »

TikTok Publishes New Report into Mobile Game Marketing Trends

New insights into key trends in mobile gaming, and tips for marketers. TikTok has released a new report delving into the latest trends in mobile game marketing. This comprehensive analysis provides valuable insights into the strategies and approaches that are shaping the mobile gaming industry. With the rapid growth of mobile gaming, marketers are constantly

TikTok Publishes New Report into Mobile Game Marketing Trends Read More »

Meta Prompts Advertisers to Purchase Boosted Posts on Desktop to Avoid New Apple Fees

Apple will soon take a 30% cut of boosted posts on Facebook and IG. Meta is encouraging advertisers to buy boosted posts on desktop platforms in order to bypass the new fees imposed by Apple. This move comes as Apple’s new privacy measures have led to changes in how advertising is tracked and targeted on

Meta Prompts Advertisers to Purchase Boosted Posts on Desktop to Avoid New Apple Fees Read More »

Meta Further Expands Academic Research Programs

Meta hs been cautious about facilitating research since the Cambridge Analytica incident. Meta is continuing to expand its academic research programs, demonstrating its commitment to fostering collaboration and innovation in various fields. This initiative aims to facilitate partnerships between Meta and academic institutions, enabling researchers to explore cutting-edge topics and contribute to the advancement of knowledge

Meta Further Expands Academic Research Programs Read More »

Pinterest Adds New Collaboration Features to Business Manager

The new features will make it easier to create and manage Pin campaigns. Pinterest Adds New Collaboration Features to Business Manager: Pinterest has introduced exciting new collaboration features to its Business Manager platform, aimed at enhancing teamwork and productivity for businesses using the platform. With these new features, teams can now collaborate more effectively on

Pinterest Adds New Collaboration Features to Business Manager Read More »

Social Media Misinformation Set To Be Major Risk in 2024 Political Campaigns

There are various risk vectors in the social media landscape as we head towards a turbulent political period. Social Media Misinformation Set to Be Major Risk in 2024 Political Campaigns: As the 2024 political campaigns ramp up, the specter of social media misinformation looms large, posing a significant risk to the integrity of electoral processes worldwide.

Social Media Misinformation Set To Be Major Risk in 2024 Political Campaigns Read More »

Awesome 2024 Social Media Content Calendar Packed with Ideas [Infographic]

Looking for a great Social Media Content Calendar packed with Social Media Holidays for 2024? You’ve found it! From the popular and international holidays to the more crazy and unusual days of celebration, there are loads of 2024 social media holidays ready for you in this social media content calendar – complete with an infographic

Awesome 2024 Social Media Content Calendar Packed with Ideas [Infographic] Read More »