Apple will soon take a 30% cut of boosted posts on Facebook and IG.
Meta is encouraging advertisers to buy boosted posts on desktop platforms in order to bypass the new fees imposed by Apple. This move comes as Apple’s new privacy measures have led to changes in how advertising is tracked and targeted on mobile devices.
By promoting the purchase of boosted posts on desktop, Meta aims to mitigate the impact of Apple’s policies on its advertising revenue. Boosted posts, which are paid promotions of organic content, can still reach users effectively on desktop platforms without being subject to the same restrictions as mobile ads.
This strategy allows advertisers to maintain visibility and engagement with their target audience while navigating the evolving landscape of digital advertising. By leveraging desktop platforms for boosted posts, advertisers can continue to drive traffic, conversions, and brand awareness without being hindered by Apple’s privacy measures on mobile devices.
Overall, Meta’s prompt underscores the importance of adaptability and flexibility in response to changes in the digital advertising ecosystem, particularly in light of shifts driven by privacy regulations and platform policies.